Case Study | Erickson's Flooring & Supply

The Problem

Erickson’s Flooring needed an easier and more effective process for handling E-mail marketing – primarily special offers for high-end flooring. The old method involved a third party firm that offered a template-based program for sending monthly E-mails. It was cumbersome and time-consuming, as it required Erickson’s to edit the template with limited design flexibility. The end piece was “clunky-looking” and lacked a graphic flair.

Erickson’s has multiple lists and E-mails would often be sent to the wrong recipient. There was also no way to easily remove previous price schedules, allowing customers to order with expired pricing. Moreover, the list function was difficult to manage, and the reporting options were very limited.

The Solution

Metcom offered a complete E-mail marketing service, including graphic design, list management, and timely and accurate E-mail distribution with easy and relevant reporting.

The Value

  • Less time spent designing and editing – Erickson’s simply sends Metcom the new product offer.

  • Less hassle with managing the list – Erickson’s sends Metcom any new prospects or changes.

  • More effective and accurate E-mail campaigns – Metcom removes expired price schedules and guarantees that the correct list is used for each mailing.

  • Strengthened brand and improved sales – Metcom improved the graphic design.

The Client Testimonial

“I can buy printing services from anywhere but their ‘do what it takes’ customer service team makes the difference.”

David Powell
Marketing Director
Erickson’s Flooring & Supply

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