Case Study | Rauchholz Memorial Library

The Problem

Rauchholz Memorial Library, a library in Hemlock, Michigan, needed a professionally-designed library card to hand out to patrons. One concern was the length of time it could take to design, approve and produce a custom library card. The cards also had to be consecutively numbered and barcoded with a 14-digit number that worked with their current computer system. The old method involved generic cards with a hand-applied barcode label. Excess time was spent printing and applying labels, and the director thought that the overall look of the card did not reflect a desirable image to the community. Also, since Rauchholz is a relatively small library, the director was concerned that an order for a small quantity of custom printed cards would not be affordable, and adding a key tag to the card would certainly be out of the question.

The Solution

Metcom offered a digitally designed and printed, full color custom card with key tag for under-budget pricing. As a starting point, the director suggested two potential design themes: A graphic of a book, or an illustration of a Hemlock Pine, a unique type of pine tree that is popular in the Hemlock area. Metcom designed the new cards using both themes, and the proofs were sent to the director within 3 days.

The director showed the proof to the board and everyone loved it – it was quickly approved. Metcom then verified the variable barcode numbering and confirmed the starting number. The cards were produced and shipped within one week after approval.

The Value

  • Lower overall cost – Rauchholz was thrilled that they cold have a creative and professionally-designed card without paying an agency. Also, because Metcom had the cards printed using high-tech digital equipment, the unit cost was very affordable, even for a card / key tag combination at low volume

  • Less worry – Rauchholz had Metcom’s 100% Guarantee – the cards will not peel or crack, and there are no rough edges. In addition, the barcodes are guaranteed to work with their computer system.

  • No hassle – From concept to finished product, Metcom delivered custom full-color library cards in less than 2 weeks!

  • More Pride – The director was thrilled that she could take pride in handing patrons a unique, professional and beautiful card and key tag.

The Client Testimonial

“We received our library cards today and they look great. Patrons are excited about the key tag! Thank you for your assistance and I will be sure to let other libraries know about your company. Thank you, Metcom!”

BillieJo Bluemer
Library Director
Rauchholz Memorial Library

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