INDUSTRY SOLUTIONS | Rauchholz Memorial Library
Rauchholz Memorial Library, a library in Hemlock, Michigan, needed a professionally-designed library card to hand out to patrons. One concern was the length of time it could take to design, approve and produce a custom library card. The cards also had to be consecutively numbered and barcoded with a 14-digit number that worked with their current computer system. The old method involved generic cards with a hand-applied barcode label. Excess time was spent printing and applying labels, and the director thought that the overall look of the card did not reflect a desirable image to the community. Also, since Rauchholz is a relatively small library, the director was concerned that an order for a small quantity of custom printed cards would not be affordable, and adding a key tag to the card would certainly be out of the question.
Metcom offered a digitally designed and printed, full color custom card with key tag for under-budget pricing. As a starting point, the director suggested two potential design themes: A graphic of a book, or an illustration of a Hemlock Pine, a unique type of pine tree that is popular in the Hemlock area. Metcom designed the new cards using both themes, and the proofs were sent to the director within 3 days.
The director showed the proof to the board and everyone loved it – it was quickly approved. Metcom then verified the variable barcode numbering and confirmed the starting number. The cards were produced and shipped within one week after approval.
Lower overall cost – Rauchholz was thrilled that they cold have a creative and professionally-designed card without paying an agency. Also, because Metcom had the cards printed using high-tech digital equipment, the unit cost was very affordable, even for a card / key tag combination at low volume
Less worry – Rauchholz had Metcom’s 100% Guarantee – the cards will not peel or crack, and there are no rough edges. In addition, the barcodes are guaranteed to work with their computer system.
No hassle – From concept to finished product, Metcom delivered custom full-color library cards in less than 2 weeks!
More Pride – The director was thrilled that she could take pride in handing patrons a unique, professional and beautiful card and key tag.
“We received our library cards today and they look great. Patrons are excited about the key tag! Thank you for your assistance and I will be sure to let other libraries know about your company. Thank you, Metcom!”
Library Director, Rauchholz Memorial Library
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